[2021] Trường THPT Việt Đức - Đề thi thử THPT QG năm 2021 môn Tiếng Anh
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Indicate the word whose underlined part differs from the other three in pronunciation: needed, formed, trusted, recorded
Indicate the word whose underlined part differs from the other three in pronunciation: daunt, astronaut, vaulting, aunt
Indicate the word that differs from the other three in the position primary stress: swallow, confide, maintain, install
Indicate the word that differs from the other three in the position primary stress: difficult, beautiful, determine, similar
Mark the letter A, B, C, or D on your answer sheet to indicate the correct word to complete the sentences.
Christopher Columbus America more than 500 years ago.
Mark the letter A, B, C, or D on your answer sheet to indicate the correct word to complete the sentences.
Many people are still in habit of writing silly things in public places.
Mark the letter A, B, C, or D on your answer sheet to indicate the correct word to complete the sentences.
The people live in this town are very friendly.
Mark the letter A, B, C, or D on your answer sheet to indicate the correct word to complete the sentences.
Your brother hardly talks to anyone, ?
Mark the letter A, B, C, or D on your answer sheet to indicate the correct word to complete the sentences.
If Paul a job now, he wouldn’t be so unhappy.
Mark the letter A, B, C, or D on your answer sheet to indicate the correct word to complete the sentences.
daily promotes physical as well as emotional well-being in people of all ages.
Mark the letter A, B, C, or D on your answer sheet to indicate the correct word to complete the sentences.
James was asking about a lot of personal things. I didn’t like about my private life.
Mark the letter A, B, C, or D on your answer sheet to indicate the correct word to complete the sentences.
Air pollution is getting serious in big cities in the world.
Mark the letter A, B, C, or D on your answer sheet to indicate the correct word to complete the sentences.
Project-based learning provides wonderful opportunities for students to develop their ...................
Mark the letter A, B, C, or D on your answer sheet to indicate the correct word to complete the sentences.
The boy waved his hands to his mother, who was standing at the school gate, to her attention.
Mark the letter A, B, C, or D on your answer sheet to indicate the correct word to complete the sentences.
A(n child means a child who behaves badly and saddens his parents
Mark the letter A, B, C, or D on your answer sheet to indicate the correct word to complete the sentences.
He rose from his chair and her warmly.
Mark the letter A, B, C, or D on your answer sheet to indicate the correct word to complete the sentences.
Could you me a lift into town?
Mark the letter A, B, C, or D on your answer sheet to indicate the correct word to complete the sentences.
I think we’ve come in for a lot of about the impatience of some shop assistants.
Mark the letter A, B, C or D on your answer sheet to indicate the word(s) CLOSEST in meaning to the underlined word(s) in each of the following questions
No vehicle weighing over 3.5 tons is allowed on this bridge, according to traffic signs placed at both ends of the _structure_.
Mark the letter A, B, C or D on your answer sheet to indicate the word(s) CLOSEST in meaning to the underlined word(s) in each of the following questions
When we were children we were very close, but as we grew up we just _drifted apart_.
Mark the letter A, B, C or D on your answer sheet to indicate the word(s) OPPOSITE in meaning to the underlined word(s) in each of the following questions
The police have concluded _tentatively_ that the explosion was caused by a bomb.
Mark the letter A, B, C or D on your answer sheet to indicate the word(s) OPPOSITE in meaning to the underlined word(s) in each of the following questions
The Ministry of Education and training of Vietnam has declared a decree on the new educational program _paving_ the way for foreign educational co-operation and investment.
Mark the letter A, B, C, or D on your answer sheet to indicate the most suitable response to complete each of the following exchanges
Mai and Lan are talking about Mai’s new house.
- Lan: “What a lovely house you have!”
- Mai: “......................”
Mark the letter A, B, C, or D on your answer sheet to indicate the most suitable response to complete each of the following exchanges
Lora is talking to Maria about her failure at applying for a job.
- Lora: “...................”
- Maria: “Never mind, better luck next time”
Read the passage and mark the letter A, B, C or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks from 25 to 29
It can take a long time to become successful in your chosen field, however talented you are. One thing you have to be aware of is that you will face criticism along the way. The world is full of people who would rather say something negative than positive. If you’ve made up your to achieve a certain goal, such as writing a novel, don’t let the negative criticism of others prevent you from reaching your target, and let the constructive criticism have a positive effect on your work. If someone says you’re totally in talent, ignore them. That’s negative criticism. If, , someone advises you to revise your work and gives you a good reason for doing so, you should consider their suggestions carefully. There are many film stars who were once out of work. There are many famous novelists who made a complete mess of their first novel – or who didn’t, but had to keep on approaching hundreds of publishers before they could get it . Being successful does depend on luck, to a certain extent. But things are more likely to well if you persevere and stay positive.
(25)......................
Read the passage and mark the letter A, B, C or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks from 25 to 29
It can take a long time to become successful in your chosen field, however talented you are. One thing you have to be aware of is that you will face criticism along the way. The world is full of people who would rather say something negative than positive. If you’ve made up your to achieve a certain goal, such as writing a novel, don’t let the negative criticism of others prevent you from reaching your target, and let the constructive criticism have a positive effect on your work. If someone says you’re totally in talent, ignore them. That’s negative criticism. If, , someone advises you to revise your work and gives you a good reason for doing so, you should consider their suggestions carefully. There are many film stars who were once out of work. There are many famous novelists who made a complete mess of their first novel – or who didn’t, but had to keep on approaching hundreds of publishers before they could get it . Being successful does depend on luck, to a certain extent. But things are more likely to well if you persevere and stay positive.
(26)....................
Read the passage and mark the letter A, B, C or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks from 25 to 29
It can take a long time to become successful in your chosen field, however talented you are. One thing you have to be aware of is that you will face criticism along the way. The world is full of people who would rather say something negative than positive. If you’ve made up your to achieve a certain goal, such as writing a novel, don’t let the negative criticism of others prevent you from reaching your target, and let the constructive criticism have a positive effect on your work. If someone says you’re totally in talent, ignore them. That’s negative criticism. If, , someone advises you to revise your work and gives you a good reason for doing so, you should consider their suggestions carefully. There are many film stars who were once out of work. There are many famous novelists who made a complete mess of their first novel – or who didn’t, but had to keep on approaching hundreds of publishers before they could get it . Being successful does depend on luck, to a certain extent. But things are more likely to well if you persevere and stay positive.
(27)..................
Read the passage and mark the letter A, B, C or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks from 25 to 29
It can take a long time to become successful in your chosen field, however talented you are. One thing you have to be aware of is that you will face criticism along the way. The world is full of people who would rather say something negative than positive. If you’ve made up your to achieve a certain goal, such as writing a novel, don’t let the negative criticism of others prevent you from reaching your target, and let the constructive criticism have a positive effect on your work. If someone says you’re totally in talent, ignore them. That’s negative criticism. If, , someone advises you to revise your work and gives you a good reason for doing so, you should consider their suggestions carefully. There are many film stars who were once out of work. There are many famous novelists who made a complete mess of their first novel – or who didn’t, but had to keep on approaching hundreds of publishers before they could get it . Being successful does depend on luck, to a certain extent. But things are more likely to well if you persevere and stay positive.
(28)....................
Read the passage and mark the letter A, B, C or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks from 25 to 29
It can take a long time to become successful in your chosen field, however talented you are. One thing you have to be aware of is that you will face criticism along the way. The world is full of people who would rather say something negative than positive. If you’ve made up your to achieve a certain goal, such as writing a novel, don’t let the negative criticism of others prevent you from reaching your target, and let the constructive criticism have a positive effect on your work. If someone says you’re totally in talent, ignore them. That’s negative criticism. If, , someone advises you to revise your work and gives you a good reason for doing so, you should consider their suggestions carefully. There are many film stars who were once out of work. There are many famous novelists who made a complete mess of their first novel – or who didn’t, but had to keep on approaching hundreds of publishers before they could get it . Being successful does depend on luck, to a certain extent. But things are more likely to well if you persevere and stay positive.
(29)....................
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer for each of the following questions 30 to 34
Marriage nowadays is a choice people make on their own, but this has not always been the case in society. Thousands of years ago, the average lifespan was shorter than it is today. A man usually lived until he was about 40 years old, while women died even sooner because of childbirth. There were many wars and illnesses, and people had to protect themselves by having more children while they were still young. The parents lived through their children.
Marriage was not so much a romantic love story but a business transaction, or deal. Most marriages were arranged between parents while their children were still very young. It was the custom that the fathers made the decision on whom their children were going to marry. The mothers had little say in it since they rarely made any decisions outside the household. The fathers would meet to arrange the wedding date and the money given for the bride on her wedding date. The more money and land a girl had, the more chances she had to marry well. Therefore, it was important that her father choose the bridegroom very well. Usually, it was someone who came from a good family or who was rich too. It was very unlikely that people married outside their social class. A few well-off and rich merchants got to marry poorer noblewomen and became King’s business advisors. In a way, poor peasants had an easier choice as it was less important whom they married.
The practice of arranged marriage is still common in some countries in the Middle East, such as India or Pakistan. Here, social classes are still strongly divided and very well-kept. Often, however, arranged marriages are a sign that people do not want to let go of the past, which gives them comfort and security in an ever-changing world.
What does the passage mainly discuss?
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer for each of the following questions 30 to 34
Marriage nowadays is a choice people make on their own, but this has not always been the case in society. Thousands of years ago, the average lifespan was shorter than it is today. A man usually lived until he was about 40 years old, while women died even sooner because of childbirth. There were many wars and illnesses, and people had to protect themselves by having more children while they were still young. The parents lived through their children.
Marriage was not so much a romantic love story but a business transaction, or deal. Most marriages were arranged between parents while their children were still very young. It was the custom that the fathers made the decision on whom their children were going to marry. The mothers had little say in it since they rarely made any decisions outside the household. The fathers would meet to arrange the wedding date and the money given for the bride on her wedding date. The more money and land a girl had, the more chances she had to marry well. Therefore, it was important that her father choose the bridegroom very well. Usually, it was someone who came from a good family or who was rich too. It was very unlikely that people married outside their social class. A few well-off and rich merchants got to marry poorer noblewomen and became King’s business advisors. In a way, poor peasants had an easier choice as it was less important whom they married.
The practice of arranged marriage is still common in some countries in the Middle East, such as India or Pakistan. Here, social classes are still strongly divided and very well-kept. Often, however, arranged marriages are a sign that people do not want to let go of the past, which gives them comfort and security in an ever-changing world.
The word "it" in paragraph 1 refers to ............
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer for each of the following questions 30 to 34
Marriage nowadays is a choice people make on their own, but this has not always been the case in society. Thousands of years ago, the average lifespan was shorter than it is today. A man usually lived until he was about 40 years old, while women died even sooner because of childbirth. There were many wars and illnesses, and people had to protect themselves by having more children while they were still young. The parents lived through their children.
Marriage was not so much a romantic love story but a business transaction, or deal. Most marriages were arranged between parents while their children were still very young. It was the custom that the fathers made the decision on whom their children were going to marry. The mothers had little say in it since they rarely made any decisions outside the household. The fathers would meet to arrange the wedding date and the money given for the bride on her wedding date. The more money and land a girl had, the more chances she had to marry well. Therefore, it was important that her father choose the bridegroom very well. Usually, it was someone who came from a good family or who was rich too. It was very unlikely that people married outside their social class. A few well-off and rich merchants got to marry poorer noblewomen and became King’s business advisors. In a way, poor peasants had an easier choice as it was less important whom they married.
The practice of arranged marriage is still common in some countries in the Middle East, such as India or Pakistan. Here, social classes are still strongly divided and very well-kept. Often, however, arranged marriages are a sign that people do not want to let go of the past, which gives them comfort and security in an ever-changing world.
The author mentions all of the following in the passage EXCEPT ......
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer for each of the following questions 30 to 34
Marriage nowadays is a choice people make on their own, but this has not always been the case in society. Thousands of years ago, the average lifespan was shorter than it is today. A man usually lived until he was about 40 years old, while women died even sooner because of childbirth. There were many wars and illnesses, and people had to protect themselves by having more children while they were still young. The parents lived through their children.
Marriage was not so much a romantic love story but a business transaction, or deal. Most marriages were arranged between parents while their children were still very young. It was the custom that the fathers made the decision on whom their children were going to marry. The mothers had little say in it since they rarely made any decisions outside the household. The fathers would meet to arrange the wedding date and the money given for the bride on her wedding date. The more money and land a girl had, the more chances she had to marry well. Therefore, it was important that her father choose the bridegroom very well. Usually, it was someone who came from a good family or who was rich too. It was very unlikely that people married outside their social class. A few well-off and rich merchants got to marry poorer noblewomen and became King’s business advisors. In a way, poor peasants had an easier choice as it was less important whom they married.
The practice of arranged marriage is still common in some countries in the Middle East, such as India or Pakistan. Here, social classes are still strongly divided and very well-kept. Often, however, arranged marriages are a sign that people do not want to let go of the past, which gives them comfort and security in an ever-changing world.
The word "bridegroom" in paragraph 2 is closest in meaning to .....
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer for each of the following questions 30 to 34
Marriage nowadays is a choice people make on their own, but this has not always been the case in society. Thousands of years ago, the average lifespan was shorter than it is today. A man usually lived until he was about 40 years old, while women died even sooner because of childbirth. There were many wars and illnesses, and people had to protect themselves by having more children while they were still young. The parents lived through their children.
Marriage was not so much a romantic love story but a business transaction, or deal. Most marriages were arranged between parents while their children were still very young. It was the custom that the fathers made the decision on whom their children were going to marry. The mothers had little say in it since they rarely made any decisions outside the household. The fathers would meet to arrange the wedding date and the money given for the bride on her wedding date. The more money and land a girl had, the more chances she had to marry well. Therefore, it was important that her father choose the bridegroom very well. Usually, it was someone who came from a good family or who was rich too. It was very unlikely that people married outside their social class. A few well-off and rich merchants got to marry poorer noblewomen and became King’s business advisors. In a way, poor peasants had an easier choice as it was less important whom they married.
The practice of arranged marriage is still common in some countries in the Middle East, such as India or Pakistan. Here, social classes are still strongly divided and very well-kept. Often, however, arranged marriages are a sign that people do not want to let go of the past, which gives them comfort and security in an ever-changing world.
The phrase "let go of " in paragraph 3 mostly means .
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42.
Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
What does the passage mainly discuss?
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42.
Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
The word "this" in bold type in paragraph 1 refers to ........
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42.
Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
It can be inferred from paragraph 2 that advertisers must .....
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42.
Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
According to paragraph 2, market research includes .....
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42.
Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
The author implies that the advertising industry requires .
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42.
Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
According to the passage, most advertising used to be directed at .......................
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42.
Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
The phrase "in a new light" in bold type in paragraph 5 is closest in meaning to
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42.
Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
Where in the passage does the author give an example of a new development in advertising?
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Mr. Ha is very interested in working as a teacher because he enjoy teaching children.
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Her fiances is said to graduate from Harvard University five years ago
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Historically, it was the 3rd Asian Games in Japan that tennis, volleyball, table tennis and hockey were added.
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David last visited Paris five years ago.
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“How long have you been in this job?” she asked him.
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People say that Mr. Goldman gave nearly a million pounds to charity last year.
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Hans told us about his investing in the company. He did it on his arrival at the meeting.
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My sisters used to get on with each other. Now they hardly speak.
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