Đề Thi Trắc Nghiệm Marketing 402 Phần 1 - Học Viện Tài Chính (Miễn Phí, Có Đáp Án)

Ôn tập hiệu quả với đề thi trắc nghiệm Marketing 402 phần 1 từ Học viện Tài chính. Đề thi tập trung vào các khái niệm và chiến lược cơ bản trong marketing, bao gồm phân tích thị trường, chiến lược sản phẩm, và quản lý thương hiệu. Đáp án chi tiết giúp sinh viên củng cố kiến thức và chuẩn bị tốt nhất cho kỳ thi.

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Câu 1: 1 điểm

A sales organization subdivided by marketing channel is focused on?

Product features

Customer demographics

Distribution methods

Pricing strategies

Câu 2: 1 điểm

A sales organization subdivided by marketing channel is focused on?

Product features

Customer demographics

Distribution methods

Pricing strategies

Câu 3: 1 điểm

Which of the following best describes the concept of 'sales force automation'?

Enhancing interpersonal skills of sales personnel

Utilizing software to streamline sales tasks

Increasing the number of sales staff

Automating customer feedback collection

Câu 4: 1 điểm

Which strategy is vital for developing long-term customer relationships?

Aggressive pricing

Frequent product changes

Consistent customer service

Limited-time offers

Câu 5: 1 điểm

During sales training, what is emphasized as crucial for closing deals?

Product knowledge

Aggressive negotiation

Inventory management

Technical skills

Câu 6: 1 điểm

Effective sales executives are expected to excel in which area?

Product innovation

Customer satisfaction

Employee training

Operational efficiency

Câu 7: 1 điểm

How does CRM software affect customer retention?

By simplifying product returns

By personalizing customer interactions

By decreasing customer service response times

By reducing the cost of services

Câu 8: 1 điểm

How does CRM software primarily help sales management?

By reducing product prices

By managing customer relationships

By increasing advertisement reach

By automating production processes

Câu 9: 1 điểm

How does sales forecasting impact business planning?

It dictates marketing budgets.

It influences inventory levels.

It sets customer service standards.

It adjusts employee benefits.

Câu 10: 1 điểm

How does strategic sales training impact long-term business growth?

It has no significant impact

It reduces the need for marketing

It equips sales teams with skills to drive sustainable growth

It focuses only on short-term gains

Câu 11: 1 điểm

How is 'cultural fit' assessed during the recruitment of sales personnel?

Through technical skill tests

Via personality assessments

Based on previous sales records

Through peer-reviewed publications

Câu 12: 1 điểm

In sales personnel management, what is a key indicator of a well-managed team?

High sales volume per employee

Low operational costs

Minimal use of CRM systems

Frequent team meetings

Câu 13: 1 điểm

In sales, the acronym AIDAS stands for what sequence of customer engagement?

Awareness, Interest, Decision, Action, Satisfaction

Attention, Interest, Desire, Action, Satisfaction

Assessment, Interest, Decision, Action, Satisfaction

Awareness, Intuition, Decision, Action, Satisfaction

Câu 14: 1 điểm

In the context of advanced sales techniques, what is 'consultative selling' primarily focused on?

Closing sales quickly

Understanding and meeting customer needs

Offering discounts and promotions

Demonstrating product features

Câu 15: 1 điểm

In the context of sales management, what does the term 'sales force automation' primarily refer to?

Automatic data processing

Use of AI to manage teams

Automation of sales tasks through software

Automated feedback systems

Câu 16: 1 điểm

In the context of sales personnel management, what does 'performance coaching' entail?

Providing minimal guidance

Focusing on punitive measures for mistakes

Offering tailored advice and support for skill enhancement

Ignoring individual performance issues

Câu 17: 1 điểm

In the recruitment process, what aspect is crucial for selecting sales personnel?

Candidates' preference for teamwork

Candidates' past job duration

Candidates' alignment with sales goals

Candidates' geographical location

Câu 18: 1 điểm

In which scenario is upselling most effective?

When a customer is dissatisfied

During the initial contact

After establishing customer trust

When launching a new product

Câu 19: 1 điểm

Personal selling objectives are directly tied to what?

Employee satisfaction

Sales volume objectives

Product development cycles

Advertising strategies

Câu 20: 1 điểm

The correlation between sales efforts and sales outcomes can be visualized using what?

Pie chart

Line graph

Bar chart

Line of best fit

Câu 21: 1 điểm

The primary goal of formulating personal-selling strategies is to?

Reduce costs

Enhance public relations

Increase sales effectiveness

Expand product lines

Câu 22: 1 điểm

The process of addressing customer concerns occurs at which stage of the sales process?

After closing the sale

Before identifying potential customers

During the presentation

While building the relationship

Câu 23: 1 điểm

The sales department with line authority subdivided geographically is designed to?

Manage costs more effectively

Address regional market needs

Simplify product distribution

Enhance corporate governance

Câu 24: 1 điểm

Trainings that are conducted in home offices are referred to as?

Short programs

Centralized programs

Decentralized programs

Advance assignments

Câu 25: 1 điểm

What advanced method is used in sales training to simulate real-life selling situations?

Textbook reading

Online quizzes

Virtual reality simulations

Standardized tests

Câu 26: 1 điểm

What advanced sales technique involves understanding customer's hidden needs?

Transactional selling

Consultative selling

Pressure selling

Scripted selling

Câu 27: 1 điểm

What does 'line authority' in a sales organization context imply?

Responsibility for cost control

Authority to make sales-related decisions

Duty to report to the corporate headquarters

Obligation to follow strict sales protocols

Câu 28: 1 điểm

What does AIDAS stand for in sales management?

Attention, Interest, Desire, Action, Satisfaction

Attention, Intelligence, Desire, Action, Support

Assessment, Interest, Determination, Action, Satisfaction

Awareness, Interest, Decision, Action, Satisfaction

Câu 29: 1 điểm

What does CRM stand for?

Customer Retention Metrics

Customer Relationship Management

Corporate Resource Management

Creative Resource Methods

Câu 30: 1 điểm

What does effective sales personnel management aim to improve?

Inventory systems

Employee satisfaction

Customer loyalty

Sales performance

Câu 31: 1 điểm

What does the 'S' in AIDAS stand for?

Support

Satisfaction

Service

Solution

Câu 32: 1 điểm

What factor is crucial for the success of team-based selling?

Individual sales targets

Collaborative skills among team members

Competitive incentives

Autonomous decision-making

Câu 33: 1 điểm

What factor is crucial for the success of team-based selling?

Individual sales targets

Collaborative skills among team members

Competitive incentives

Autonomous decision-making

Câu 34: 1 điểm

What innovative approach is gaining popularity in sales training for complex products?

Memorization of product specifications

Use of augmented reality tools

Relying solely on printed manuals

Frequent product updates without training

Câu 35: 1 điểm

What is a common indicator of customer satisfaction in sales?

Number of returned products

Speed of delivery

Customer feedback scores

Frequency of product updates

Câu 36: 1 điểm

What is a critical factor for success in team-based selling?

Individual competitiveness

Technological superiority

Collaborative skills

Geographic diversity

Câu 37: 1 điểm

What is a key benefit of building relationships in sales?

Reducing production costs

Increasing sales volume

Decreasing marketing needs

Shortening the product lifecycle

Câu 38: 1 điểm

What is a key focus of recruitment in sales?

Finding the most experienced candidates

Identifying candidates with specific educational backgrounds

Selecting candidates who fit the company culture

Hiring the cheapest candidates

Câu 39: 1 điểm

What is a key outcome of effective sales leadership?

Increased product quality

Higher customer service ratings

Enhanced team cohesion

Reduced marketing expenses

Câu 40: 1 điểm

What is a primary advantage of having a line and staff sales department organization?

It simplifies decision-making

It offers specialized support alongside primary sales functions

It reduces operational costs

It centralizes the sales function

Tổng điểm

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Đề Thi Trắc Nghiệm Marketing 402 Phần 2 – Học Viện Tài Chính (AOF) (Miễn Phí, Có Đáp Án)Đại học - Cao đẳng

Luyện tập với đề thi trắc nghiệm Marketing 402 phần 2 từ Học Viện Tài Chính (AOF). Đề thi bao gồm các câu hỏi liên quan đến chiến lược tiếp thị, phân tích thị trường, quản trị marketing và các mô hình tiếp thị hiện đại. Đề thi có đáp án chi tiết giúp sinh viên củng cố kiến thức và chuẩn bị tốt cho các kỳ thi.

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