Đề Thi Trắc Nghiệm Marketing 402 English Phần 2 – Học Viện Tài Chính (AOF) (Miễn Phí, Có Đáp Án)
<p>Luyện tập với đề thi trắc nghiệm Marketing 402 phần 2 từ Học Viện Tài Chính (AOF). Đề thi bao gồm các câu hỏi liên quan đến chiến lược tiếp thị, phân tích thị trường, quản trị marketing và các mô hình tiếp thị hiện đại. Đề thi có đáp án chi tiết giúp sinh viên củng cố kiến thức và chuẩn bị tốt cho các kỳ thi.</p>
Từ khoá: MKT 402 phần 2Học Viện Tài Chính AOFtrắc nghiệm marketing có đáp ánđề thi marketingôn thi MKT 402Đề thi Marketing 402 phần 2ôn thi marketingđề thi marketing có đáp án chi tiết
Số câu hỏi: 40 câuSố mã đề: 1 đềThời gian: 1 giờ
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Câu 1: 0.25 điểm
What is an essential skill for a salesperson according to the sales process?
A.
Financial analysis
B.
Product design
C.
Customer relationship management
D.
Operational management
Câu 2: 0.25 điểm
What is the first step in effective sales training programs?
A.
Evaluating previous sales data
B.
Setting clear objectives
C.
Selecting training materials
D.
Assessing the competition
Câu 3: 0.25 điểm
What is the first step in the AIDAS theory of selling?
A.
Closing the sale
B.
Identifying potential customers
C.
Building a relationship
D.
Presenting the product
Câu 4: 0.25 điểm
What is the main focus of personal selling strategies?
A.
Product development
B.
Customer relationships
C.
Advertising campaigns
D.
Cost reduction
Câu 5: 0.25 điểm
What is the primary benefit of implementing ongoing sales training programs?
A.
It allows for less frequent hiring
B.
It supports consistent sales performance improvement
C.
It reduces the need for sales management
D.
It simplifies product development
Câu 6: 0.25 điểm
What is the primary focus of compensating sales personnel?
A.
Minimizing salaries to reduce costs
B.
Aligning compensation with market standards
C.
Ensuring fair payment based on performance
D.
Providing the highest bonuses in the industry
Câu 7: 0.25 điểm
What is the primary goal of sales personnel management?
A.
Increase product inventory
B.
Enhance customer service skills
C.
Maximize sales team performance
D.
Reduce marketing costs
Câu 8: 0.25 điểm
What is the program designed to teach both new and experienced salespeople called?
A.
Sales personnel
B.
Sales training
C.
Sales turnover
D.
Job description
Câu 9: 0.25 điểm
What is the ratio of customers to total prospects in a territory known as?
A.
Sales coverage effectiveness index
B.
Call-frequency ratio
C.
Territorial market share
D.
Selling expense ratio
Câu 10: 0.25 điểm
What is the significance of diversity in recruitment for sales positions?
A.
It is less important than in other fields
B.
It enhances team creativity and customer relations
C.
It complicates team dynamics
D.
It is mainly for fulfilling legal requirements
Câu 11: 0.25 điểm
What is the term for assessing how sales personnel perform their jobs based on results?
A.
Sales analysis
B.
Sales description
C.
Sales job specification
D.
Performance evaluation
Câu 12: 0.25 điểm
What is the training for new employees referred to as?
A.
Initial sales training programs
B.
Continuing sales training programs
C.
Training needs
D.
Training aims
Câu 13: 0.25 điểm
What part of the training content includes all information about the company?
A.
Selling skills
B.
Market
C.
Company information
D.
Product knowledge
Câu 14: 0.25 điểm
What report details prospects that may become new business sources for sales personnel?
A.
Expense report
B.
Progress report
C.
New-business report
D.
Sales work plan
Câu 15: 0.25 điểm
What report details the expenses incurred by salespersons in relation to their sales activities?
A.
Expense report
B.
Progress report
C.
New-business report
D.
Sales work plan
Câu 16: 0.25 điểm
What report summarizes the complaints of customers arising from a salesperson's work?
A.
Expense report
B.
Lost-sales report
C.
New-business report
D.
Complaint report
Câu 17: 0.25 điểm
What role does a sales executive typically play?
A.
Financial planning
B.
Human resources
C.
Leadership in sales strategies
D.
Technical support
Câu 18: 0.25 điểm
What role does emotional intelligence play in sales?
A.
It helps predict economic trends.
B.
It aids in understanding and responding to customer emotions.
C.
It increases the speed of transaction.
D.
It decreases dependency on technology.
Câu 19: 0.25 điểm
What role does feedback play in sales training?
A.
It is rarely used
B.
It helps adjust training approaches
C.
It is used to penalize underperformers
D.
It decreases morale
Câu 20: 0.25 điểm
What role does technology play in modern sales training programs?
A.
It is largely irrelevant
B.
It provides platforms for interactive learning
C.
It decreases the efficiency of training
D.
It is used only for administrative tasks
Câu 21: 0.25 điểm
What term describes experts in specific business areas who assist line executives?
A.
Functional authority
B.
Staff executives
C.
Line executives
D.
Functional executives
Câu 22: 0.25 điểm
What term describes the profit contribution by each sales territory?
A.
Sales coverage effectiveness index
B.
Territorial net profit
C.
Territorial market share
D.
Selling expense ratio
Câu 23: 0.25 điểm
What term is used for the group of employees who engage in personal selling to sell products or services?
A.
Sales force
B.
Sales force management
C.
Sales executives
D.
Selling department
Câu 24: 0.25 điểm
What type of authority provides executives the power to advise but not enforce their recommendations?
A.
Functional authority
B.
Staff authority
C.
Line authority
D.
Functional executives
Câu 25: 0.25 điểm
What type of power allows the execution of direct orders within the hierarchy?
A.
Functional authority
B.
Staff authority
C.
Line authority
D.
Functional executives
Câu 26: 0.25 điểm
Which advanced technique is emphasized in modern sales training for handling objections?
A.
Psychological manipulation
B.
Assertive persistence
C.
Empathetic listening
D.
Product feature bombardment
Câu 27: 0.25 điểm
Which is a common challenge in sales personnel management?
A.
Overstocking products
B.
Balancing team and individual goals
C.
Managing supply chain disruptions
D.
Designing marketing materials
Câu 28: 0.25 điểm
Which is NOT a step in the sales process as described in the materials?
A.
Identifying potential customers
B.
Closing the sale
C.
Conducting market research
D.
Building a relationship
Câu 29: 0.25 điểm
Which method is commonly used in sales training to improve selling skills?
A.
Product demonstrations
B.
Competitive analysis
C.
Role-playing
D.
Financial planning
Câu 30: 0.25 điểm
Which method is commonly used to measure the effectiveness of a sales campaign?
A.
Employee satisfaction surveys
B.
Customer retention rates
C.
Cost-benefit analysis
D.
Market share growth
Câu 31: 0.25 điểm
Which method is often used to measure the effectiveness of a sales strategy in capturing market share?
A.
Employee turnover rates
B.
Customer loyalty programs
C.
Market penetration analysis
D.
Cost per lead
Câu 32: 0.25 điểm
Which objective is often a focus in personal selling?
A.
Increasing product visibility
B.
Maximizing customer interactions
C.
Enhancing product distribution
D.
Achieving sales volume targets
Câu 33: 0.25 điểm
Which of the following best describes the concept of 'sales force automation'?
A.
Enhancing interpersonal skills of sales personnel
B.
Utilizing software to streamline sales tasks
C.
Increasing the number of sales staff
D.
Automating customer feedback collection
Câu 34: 0.25 điểm
Which of the following is a key component of the sales process?
A.
Market research
B.
Customer service
C.
Closing the sale
D.
Product design
Câu 35: 0.25 điểm
Which sales strategy is directly linked to long-term customer loyalty?
A.
Aggressive pricing
B.
Limited-time offers
C.
Relationship marketing
D.
High-frequency advertising
Câu 36: 0.25 điểm
Which strategy is most effective for a sales executive aiming to enhance team performance?
A.
Implementing strict oversight
B.
Focusing on individual coaching
C.
Encouraging competitive sales quotas
D.
Centralizing decision-making processes
Câu 37: 0.25 điểm
Which strategy is vital for developing long-term customer relationships?
A.
Aggressive pricing
B.
Frequent product changes
C.
Consistent customer service
D.
Limited-time offers
Câu 38: 0.25 điểm
Which training involves a coach who tells, shows, practices, and evaluates the trainee?
A.
On-the-job training
B.
Online courses
C.
Lecture
D.
Case discussion
Câu 39: 0.25 điểm
Which type of sales organization structure is divided by products?
A.
Line Sales Department
B.
Line and Staff Sales Department
C.
Functional Sales Organization
D.
Geographical Sales Organization
Câu 40: 0.25 điểm
Why is continuous training important for sales personnel?
A.
To ensure compliance with regulations
B.
To maintain competitive edge
C.
To reduce employee turnover
D.
To increase inventory turnover
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